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Expertise

SEO for Recruitment Agencies

Successful Search Engine Optimisation (SEO) is all about making it as easy as possible for your clients and candidates to find you when they use a search engine.

But achieving high rankings on Google, Bing or Yahoo requires an understanding of their ever-changing algorithms to figure out the best way to outrank your competitors.

In recruitment, you can focus on keywords relating to specific job titles or by highlighting your agency’s specialities. Or you can understand what your clients and candidates are searching for online and optimise your copy, so you show up at the top of search listings.

SEO is also easier than you might think. It takes time to set up, but done well it’s a proven inbound lead generator that will serve you for years to come.

A computer monitor with a magnifying glass and a graph on it.

SEO for Recruitment Agencies

Successful Search Engine Optimisation (SEO) is all about making it as easy as possible for your clients and candidates to find you when they use a search engine.

But achieving high rankings on Google, Bing or Yahoo requires an understanding of their ever-changing algorithms to figure out the best way to outrank your competitors.

In recruitment, you can focus on keywords relating to specific job titles or by highlighting your agency’s specialities. Or you can understand what your clients and candidates are searching for online and optimise your copy, so you show up at the top of search listings.

SEO is also easier than you might think. It takes time to set up, but done well it’s a proven inbound lead generator that will serve you for years to come.

A computer monitor with a magnifying glass and a graph on it.
A computer monitor with a magnifying glass and a graph on it.

SEO for Recruitment Agencies

Successful Search Engine Optimisation (SEO) is all about making it as easy as possible for your clients and candidates to find you when they use a search engine.

But achieving high rankings on Google, Bing or Yahoo requires an understanding of their ever-changing algorithms to figure out the best way to outrank your competitors.

In recruitment, you can focus on keywords relating to specific job titles or by highlighting your agency’s specialities. Or you can understand what your clients and candidates are searching for online and optimise your copy, so you show up at the top of search listings.

SEO is also easier than you might think. It takes time to set up, but done well it’s a proven inbound lead generator that will serve you for years to come.

Our Approach to SEO for Recruitment Agencies

When we start working with a recruitment agency, we typically do a SEO Audit. This audit involves reviewing and assessing your existing website for the following:

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Are keywords appropriate and being applied accurately?

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Is the copy a clear, concise and easy to follow?

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Is the copy optimised?

A black check mark in a circle on a white background.

Is there a logical user journey for visitors to your site?

A black check mark in a circle on a white background.

Does your meta data include the right keywords on each page?

A black check mark in a circle on a white background.

Is the URL accurate?Is the URL accurate?

A black check mark in a circle on a white background.

Are there sufficient inbound links?

A black check mark in a circle on a white background.

Are alt-tags being used on images?

A black check mark in a circle on a white background.

Is the call to action clear so you're directing clients and candidates to get in touch?

A black check mark in a circle on a white background.

Are keywords appropriate and being applied accurately?

A black check mark in a circle on a white background.

Is the copy a clear, concise and easy to follow?

A black check mark in a circle on a white background.

Is the copy optimised?

A black check mark in a circle on a white background.

Is there a logical user journey for visitors to your site?

A black check mark in a circle on a white background.

Does your meta data include the right keywords on each page?

A black check mark in a circle on a white background.

Is the URL accurate?Is the URL accurate?

A black check mark in a circle on a white background.

Are there sufficient inbound links?

A black check mark in a circle on a white background.

Are alt-tags being used on images?

A black check mark in a circle on a white background.

Is the call to action clear so you're directing clients and candidates to get in touch?

Based on the outcome of an SEO audit, we’ll put together a plan to correct any issues that may need attention. 

We then get stuck into updating your copy, using keyword research and ensuring your website actually speaks to your audiences.

Once we’re done, we make sure we track and report on the results on a monthly basis.

SEO Case Study

SEO Case Study

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STEM Engineering Recruitment Agency

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Page 1 Google Search

For 10 out of their 10 keyword search terms

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Top of Google Search

6 out of 10 key terms

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Page 1 of Google Search

For 10 out of their 10 keyword search terms

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Top of Google Search

7 out of 10 key terms

Hear from Our Customers

Hear from Our Customers

Hear from Our Customers

Here's What we Can Deliver for your Recruitment Agency:

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Digital Marketing Strategy
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Content
Marketing
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Brand Identity
Design & Graphic Design
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Social Media Marketing

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PPC & Digital
Advertising
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Email Marketing &
Automation
A chess piece with a crown on its head is standing next to a piece of paper.
Digital Marketing Strategy
An icon of a typewriter with a piece of paper coming out of it.
Content
Marketing
A computer monitor with a picture on the screen.
Brand Identity
Design & Graphic Design
A megaphone is surrounded by speech bubbles and a heart.

Social Media Marketing

A computer monitor with a megaphone coming out of it.
PPC & Digital
Advertising
A drawing of an envelope and a megaphone on a blue background.
Email Marketing &
Automation
A drawing of a cell phone with an envelope on the screen.

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Ready for a chat?

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