Expertise:

Content Marketing for Recruitment

Agencies

Content marketing for recruiters is about showcasing your industry knowledge and building relationships over time. It requires long term planning, but when done right, it can lead to a substantial increase in inbound leads, in the form of clients and candidates that reach out to you again and again.


With competition in the recruitment space high, content marketing is an effective way to set your business apart.


Your target audiences will decide from your content if you can back up any claims you make. Are you trustworthy? Are you specialists in your field? Do you work in partnership with your clients? Do you know what you’re talking about?


Plus, we’ve seen content marketing work as a great reason to pick up the phone and engage with your clients and candidates. You can invite them to an event or a webinar, be a guest on your podcast or read your latest salary survey. You’d be surprised how often this conversation leads to new opportunities.

People in a meeting at a table, discussing documents. One person stands and speaks.

Our Approach to Content Marketing

for Recruitment Agencies?

We believe content should:

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Be informative, entertaining or inspiring

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Help you stand out from the crowd

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Be shareable

Pink circle with a checkmark, likely indicating approval or completion.

Be original

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Have a purpose and add value for your customers

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Be held together by a tone of voice that is unique and identifiable to your business

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Ultimately aim to create a deeper relationship with your customers

Types of Content we Can Deliver

Our team of content writers, editors, designers and strategists create the following for our recruitment clients:​

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Recruitment blogs

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Case studies

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White papers

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Salary surveys and reports

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Social media posts

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Video

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Webinars

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Podcasts

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Animations

Expertise:

Content Marketing for Recruitment Agencies

Content marketing for recruiters is about showcasing your industry knowledge and building relationships over time. It requires long term planning, but when done right, it can lead to a substantial increase in inbound leads, in the form of clients and candidates that reach out to you again and again.


With competition in the recruitment space high, content marketing is an effective way to set your business apart.


Your target audiences will decide from your content if you can back up any claims you make. Are you trustworthy? Are you specialists in your field? Do you work in partnership with your clients? Do you know what you’re talking about?


Plus, we’ve seen content marketing work as a great reason to pick up the phone and engage with your clients and candidates. You can invite them to an event or a webinar, be a guest on your podcast or read your latest salary survey. You’d be surprised how often this conversation leads to new opportunities.

People in a meeting at a table, discussing documents. One person stands and speaks.

Our Approach to Content Marketing

for Recruitment Agencies?

We believe content should:

Pink circle with a white check mark.

Be informative, entertaining or inspiring

Pink circle with a white checkmark inside.

Help you stand out from the crowd

Pink circle with white check mark.

Be shareable

Pink circle with a white checkmark.

Be original

Pink circle with white checkmark.

Have a purpose and add value for your customers

Pink circle with white checkmark.

Be held together by a tone of voice that is unique and identifiable to your business

Pink checkmark in a purple circle, indicating approval.

Ultimately aim to create a deeper relationship with your customers

Types of Content we Can Deliver

Our team of content writers, editors, designers and strategists create the following for our recruitment clients:​

Pink circle with a checkmark, indicating completion or approval.

Recruitment blogs

Pink circle with a white checkmark inside.

Case studies

Pink circle with a white check mark.

White papers

Pink circle with white checkmark.

Salary surveys and reports

Pink circle with white checkmark.

Social media posts

Pink circle with a white checkmark inside.

Video

Pink circle with white checkmark.

Webinars

Pink circle with white checkmark inside.

Podcasts

Pink circle with white checkmark inside.

Animations

Dark blue quotation marks.
Hear from recruitment agencies we partner with
Dark blue quotation marks.
Hear from recruitment agencies we partner with

Beyond Recruitment


The Prominence team are an integral part of our business. 
 


Their ability to understand our strategy and the marketing direction we require is critical to our success. 


They deliver high quality work with minimal guidance.

WE Solutions


If you are a new recruitment company and looking forward for tremendous support with highly trained professionals, I would recommend, Prominence.


We are about to finish tenure of 2 years with them, and we have saved significant costs around the marketing and have got double the results.

We Talent


Prominence listen and understand the key drivers and direction for our business and work with us to suggest and create new and creative content which is authentic and true to our values.


Feedback on our marketing has been really positive so thank you Prominence!

Alexander Associates


I would highly recommend Amber and the team. They are a specialist Recruitment Marketing agency with great knowledge.

They offer great support and have helped modemize our marketing strategy and elevate our brand.

Melium


Marketing can sometimes be tricky to quantify in terms of ROI however, we already have numerous examples of clients that have (without prompting) mentioned that our brand is clear and effectively conveys our niche. I have also had contacts of mine completely unrelated to the industry comment on how slick and relevant the content Medium are now putting out there is.

Fields & Rudd


We work very closely with Prominence for all our Marketing and Social Media campaigns.


They are always offering great support, and we would highly recommend her, and the Prominence team, to any business.

Harvey Thomas


To find a recruitment marketing agency who understood the challenges of the industry and our specific needs has been hugely advantageous, allowing us to hit the ground running with our campaigns and social requirements.


We cant thank the team at Prominence enough for their planning and account management.

Charles Hunter Associates


Prominence have been extremely helpful with our marketing activities.


Caroline was always on hand to answer questions and the support we received was exceptional. They helped us with both large projects and day-to-day marketing activities.

We can do the same  for you!

Fill in the form below and we'll be in touch to see where your recruitment business is heading and how our ready-to-go marketing team can support you.

Woman yelling into a blue and white megaphone, with hand on hip.

Ready for a chat

Concentric teal circles, spiraling inward with one open section.
Concentric teal circles, spiraling inward with one open section.
Woman yelling into a blue and white megaphone, with hand on hip.
We can do the same  for you!

Fill in the form below and we'll be in touch to see where your recruitment business is heading and how our ready-to-go marketing team can support you.

Ready for a chat